D/R DOWNLOAD 12.15

What’s Trending

01/ On Google

  • Goose-Bay Airport” trended +3,400% this week after a Delta flight from Amsterdam to Detroit had to take an emergency stop at the Canadian airport due to mechanical issues.

02/ With Media

  • This week, media were interested in unique hotel concierge services, tours and experiences for neurodiverse travelers, exotic multi-generational spots in 2024, and more.

03/ In the Zeitgeist

  • Google debuts its 25 years in search video, displaying the most popular searches including the most searched athlete, first step, and ways to help those in need.

  • Pinterest debuted its 2024 trend predictions report, naming off-roading adventures, jazz music rivals, laid-back vacations, and more as top trends Gen-Z and Millenials will participate in in the new year.

Industry Insights

  • Conde Nast Traveler released its 30th annual Gold List, in which global editors from seven countries select and create a collection of their top 75 favorite hotels and cruises from around the world.

  • Luxury travel company Red Savannah debuted a series of itineraries called “In the Footsteps Of…”, which traces the steps of various famous figures, including Coco Chanel and Winston Churchill.

  • Wyndham partnered with the nonprofit Fundación Amigos del Yunque to raise money for the El Yunque National Forest and fight against the effects of over-tourism on the area. Guests checking in to select resorts in the area can include a $1 nightly donation.

  • Atlanta Hartsfield–Jackson Airport launched a new private terminal which features a curb-to-aircraft experience with its own security lane, customs screening, door-to-plane chauffeur service, plus first-class frills starting at $1,000.

  • Travelers will be able to get married in the Las Vegas Airport this New Year’s holiday, from Dec. 26-31 due to an increase in travelers and the unique numerical date, 12/31/23, which sequences to 123-123.

  • Southwest is being celebrated for its plus-size seating accommodations policy after a TikTok showing how to redeem the program went viral. Plus-size passengers are instructed to purchase the needed number of seats before travel with the extra tickets being refunded after check-in.

  • TSA is testing out a self-service at the Harry Reid International Airport in Las Vegas to make process times quicker while maintaining security.

  • A man has been indicted after being found as a stowaway on a flight from Copenhagen to LAX without a visa, passport, or ticket. The man claims, “he has no idea how [he] was able to do it.”

  • This holiday season is set to be the busiest, according to AAA, with over 115 million Americans traveling over 50 miles over the 10-day Christmas to New Year period.

  • A loose bull caused an hour-long train travel delay in New Jersey this past week as onlookers recorded the animal running around the tracks. Where the bull came from or to whom it belongs remains unclear.

  • Heavy rain storms are projected to impact travel on the East Coast from Florida to New York just before the peak of holiday travel.

The Good

  • Doritos partnered with Empirical Spirits to release a Doritos Nacho Cheese-infused alcohol to expand their audience and show how the snack can be used as an ingredient. The campaign started on social media before the announcement with the “#flavorheist” hashtag, where Doritos asked consumers to guess, “Where did the flavor go?”

The Bad

  • Fast fashion brand Zara removed its most recent campaign after the public pointed out the visual similarities between the props, which included a mannequin wrapped in a white cloth and white powder sprinkled on the floor, to the rubble and other images from the ongoing overseas crisis.

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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