D/R DOWNLOAD 12.1

What’s Trending

01/ On Google

  • “Cyber Monday Travel Deals” trended +1,700% this week as travelers searched for the best travel deals and promotions.

02/ With Media

  • This week media were interested in ‘dupe travel’, cozy hotels that embrace hygge, the act of taking time away from the daily rush to be together with loved ones, this winter, unique hotels in blue zones, sustainable travel, and more.

  • Paste, an Atlanta-based magazine, bought feminist publication Jezebel shortly after the publication announced it would shut down after it could not find a buyer. A revival of Jezebel is currently underway.

  • Global Media company Condé Nast conducted another round of staff layoffs this week, affecting Vanity Fair, The New Yorker, and other publications.

  • Travel + Leisure has debuted a new video series titled “Suite Life”, where editors travel and document suites that go above and beyond in luxury, comfort, and experiences.

03/ In the Zeitgeist

  • In a new roundtable discussing brand purpose and consumer loyalty, conversations revealed that Gen Z values brands that take stances on social issues, make an impact, and practice sustainability.

Industry Insights

  • The recently released Global Wellness Economy Monitor Report for 2023 documented that wellness travel not only is on its way to recovery post-pandemic, but has surged with a 36% in annual growth.

  • Luxury resorts are embracing “bottle keep” and “booze lockers”, offering exclusive and rare spirits as part of the guest experience.

  • Virgin Voyages has successfully landed the first transatlantic flight using alternative fuel, created by waste fats and waste from corn production, in the United States. The flight traveled from Heathrow Airport in London to New York City’s JFK.

  • Over 55.4 million Americans traveled this past Thanksgiving, the third busiest since AAA began tracking in 2000.

  • The world's first inland surfing pool will debut in Scotland in the Fall of 2024, with a 60-acre country park and an enormous wave pool.

  • The Netherlands Board of Tourism & Conventions recently launched a generative AI tool in collaboration with cyclists to help users imagine what their city would look like as a more lively, cyclable space.

  • onefinestay has partnered with Revel Hand to bring private holiday-inspired acting performances in the privacy of their rental, including Charles Dickens’ A Christmas Carol, and the 1947 romantic holiday film, Voice of the Turtle.

  • Revenge travel is projected to continue as a major travel trend in 2024, a new study by Visa Global Travel Intentions claims. Embracing travel options and independence, big-budget spending, and an increased priority in leisure are noted as key indicators of this prediction.

  • In an effort to raise a “tobacco-free generation” France has announced that it is banning smoking on all beaches, in public parks, forests and other public areas as it was revealed 75,000 avoidable deaths are caused by smoking each year.

  • Carbon Passports are being considered as climate concerns increase along with frequent travel. The idea is for travelers to have a yearly “carbon credit” in which they cannot exceed to limit emissions caused by airplanes.

The Good

  • Water bottle company Stanley bought a customer a new car after her video, which showed how her Stanley thermos survived a car fire, went viral with over 29 million views.

  • “Dead White Man” artist Jermery Hutchinson created 8 ft tall clothing sculptures around fast fashion companies such as Primark and Boohoo to make a statement against fast fashion.

The Bad

  • Sports Illustrated received backlash this week after it was discovered the publication was using AI-generated writers. SI has since removed all AI-generated content from its website.

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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