D/R DOWNLOAD 11.17

What’s Trending

01/ On Google

• “Iceland Travel Advisory” trended +550% this week as people sought information following the announcement that Iceland may experience a volcanic eruption.

02/ With Media

• Robb Report is partnering with VistaJet to create Private World, a tailor-made magazine distributed in February and November 2023 on over 350 aircrafts for an elite audience of private jet travelers.

• This week, media were interested in everything merry and bright, such as luxury hotels that offer holiday celebrations, Black Friday deals, the best places to go for Christmas, tips for family holiday travel, and more.

• Model, investor, and entrepreneur Karlie Kloss will acquire i-D Magazine, a fashion magazine, from Vice Media Group.

03/ In the Zeitgeist

• More than 200 Starbucks employees engaged in a unionized strike on Thursday which was Starbucks' annual Red Cup Day, one of their busiest days of the year. The ‘Red Cup Rebellion’ was in support of changing work conditions for employees.

• A recent piece on Vox discusses the increasing popularity of the 4-day work week and how to actually make it happen. Results from international trials are reporting that employees with 4-day work weeks are happier, while still maintaining the same amount of productivity.

Industry Insights

• Thousands of people evacuated Iceland after authorities warned of a possible volcanic eruption. Due to seismic activity, the town of Grindavik has sunk nearly three feet, there are major cracks in the town’s roads, and more than 1,200 homes have been damaged.

• Venmo has launched a new feature called Venmo Groups to aid in managing group expenses, such as funds for a group trip. Users are able to add other users to a group and everybody can input expenses, eliminating the need for a designated person to be in charge.

• The Transportation Security Administration (TSA) announced they are expecting a record-breaking number of travelers over the ‘Thanksgiving travel period’ which runs from Friday, November 17 through Tuesday, November 28. The piece also notes that in 2023, TSA has already seen seven of the top 10 busiest travel days in TSA’s history.

• Delta Airlines is opening a pop-up store in the JFK airport called ‘The Window Seat Shop’ on November 14th. This will be available for Delta cardholders and SkyMiles loyalty members to try Delta’s top visited locations' best items.

• Virtuoso Luxe Report released predictions for travel trends for the upcoming year. Vacations that give people the ‘once in a lifetime feeling’ seem to be the most popular trips in 2024.

• American Express has come out with their 2024 travel predictions based on Amex holder's transactions. Their clients plan to travel outside of conventional spots, predicting that off-the-beaten-path destinations will be a top travel trend for next year.

• Forbes has announced their travel predictions for the year 2024, finding more people want to have a deeper and more meaningful travel experience, as well as how innovative technology and AI may enhance travel experiences.

• Royal Caribbean announced a cruise dedicated to Taylor Swift fans. ‘My Cruise Era’ will set sail for four nights, giving a true fan experience to its passengers.

The Good

• Dove teamed up with Open Source Afro Hair Library to create ‘Code My Crown’, a database filled with 3D models to help code black hair textures in video games.

The Bad

• Brands like Digiorno and Lays have come out with new Thanksgiving-inspired food items, from drinkable green beans to gravy doughnut bites. Considered gross by some and creative by others, the list only continues to get more inventive.