D/R DOWNLOAD 4.22
What’s Trending
01/ On Google
Searches for “rural road trip” are trending +400% as people begin to plan their summer travels.
“Masks on flights” trended +900% this week as many airlines dropped their mask mandate on domestic flights.
02/ With Media
Journalists this week expressed story interest in sustainable tourism, memorial day travel and luxury accommodations
03/ In The Zeitgeist
CNN+, the streaming service that was hyped as one of the most significant developments in the history of CNN, will shut down on April 30, just one month after it launched.
Following Netflix’s recent increase in subscription price, the streaming service announced exploring plans that include ads for a lower price.
In response to a viral Tweet, Snickers shut down rumors about its candy bars’ phallic texture, specifically addressing that it did not smoothen the bar to remove the X-rated feature. Declaring its stance, Snickers tweeted, “contrary to what’s trending on Twitter… THE VEINS REMAIN!”.
Industry Insights
Aka Hotels and Hotel Residences, a luxurious extended stay hotel chain, announced plans to open 20 more residences in the next few years after 2021 bookings proved to be their strongest year yet.
Projecting a surge of 6-8% in revenue, American Airlines expressed optimism as it prepares for a blockbuster summer due to increased demand for business and leisure air travel.
Play, an Icelandic budget airline, debuted in the United States with routes to an array of destinations in Europe, with layovers in Iceland. Play plans to expand its hub in the United States over the coming months.
Delta Air Lines is testing SpaceX, Elon Musk’s satellite wifi service, as a potential way to improve internet onboard its flights.
Alcohol-free vacations are growing in popularity after recent studies reported that American alcohol-consumption is the lowest it has been since 2001. Brands like Jetblue and The Ritz are offering more mocktails on menus to appeal to the rising trend.
Kayak launched a calculator that helps users figure out where to travel based on their tax return. Users can filter by date, flight length and number of flight stops, to find the perfect getaway.
Best Practices
01/ The Good
Uber is celebrating Earth Day with designated Green rides, taking passengers in Los Angeles, Washington D.C., or Miami on a virtual "impromptu adventure" to some of the world's most amazing sites while riding in a bright green Tesla with different experiences like sitting underneath the Northern Lights or surrounded by Antarctica's icebergs.
Illinois launched a $30 million tourism campaign embracing its nickname as “The Middle of Everything” and starring actress Jane Lynch, a famous Illinois native with ads highlighting notable attractions such as Chicago’s Navy Pier and the Shawnee National Forest.
McDonald’s launched McDelivery Detectors in the Netherlands for customers to win a 3D printed smoke alarm that places an order to the closest McDonald’s restaurant whenever it senses that the owner’s food has burned.
02/ The Bad
Clothing brand Revolve’s annual invitation-only Coachella event received backlash this week on social media as some influencer attendees were asked to pay $2,000 for a ticket and were left stranded in a parking lot for hours in the desert sun waiting for shuttles.
You might also like…
