D/R DOWNLOAD 3.4

What’s Trending

01/ On Google

  • ‘Last Minute Vacation Deals’ trended +150% and ‘Cruise Deals’ trended +110% as travel continues to rebound and families make plans for the upcoming spring and summer vacations.

02/ With Media

  • Journalists this week expressed story interest in luxury travel, wellness tourism and vacations for older generations.

03/ In The Zeitgeist

  • The Adolescent Content agency reported that only 8% of Gen Zs feel understood by brands–with sustainability, inclusivity, affordability and ethical business practices at the forefront of their purchasing intent.  

  • TikTok is creeping up on YouTube’s territory as it increases its maximum video length to 10 minutes. The company is demonstrating its eagerness to keep users engaged and active on the app longer. 

  • While humans won’t be invited on Artemis I’s space mission, NASA is opening sign-ups for names to be added to a flash drive launching with the rocket and traveling around the moon this June.

Industry Insights

  • Russia’s invasion of Ukraine is impacting travel in a number of ways. The aviation industry is threatened by rising oil prices which could cause an increase in airfare, while tourism operators and cruise lines around the world including Europe Awaits, Carnival, Royal Caribbean, Silversea, Norwegian, Celebrity, Viking, Atlas Voyages, Expedia, Poon Tip and G Adventures, cancel 2022 routes to Russia. 

  • Wilderness Safaris and White Desert tourism operators partnered to create a one-of-a-kind continent-to-continent ‘Ice & Fire’ itinerary featuring the best of Africa and Antarctica. 

  • A new unique dining experience recently opened on Ireland’s coast. The Pullman Restaurant serves guests in two original and restored carriages from the Orient Express, an 1800s long-distance passenger train. 

  • Following its season two debut, Love is Blind fans can now stay at the luxurious adults-only TRS Cora Hotel filming location in Cancun, Mexico. 

  • Storyline is launching its first fully furnished residential cruise ship in 2024. Globetrotters can purchase or lease a single or multi-bedroom home and embark on a three-year voyage traversing all six continents.

  • Uber is expanding beyond rides with its newly launched ‘Explore’ feature. Uber Explore, currently available in select cities, will allow users to book dinner reservations, concert tickets and other events directly through the app.

  • Travel experts recently shared the top five best spring break travel destinations to consider, with untraditional choices such as glamping, coastal retreats, small-town getaways, boutique hotels and more. 

Best Practices

01/ The Good

  • Airbnb is offering short term, rent-free stays to those fleeing Ukraine in Germany, Hungary, Poland, and Romania. They are also working closely with the government to accommodate longer-term stays.

Covid-Related Updates

  • Next Monday, New York City will end its vaccine requirements for restaurants, fitness centers and entertainment venues. It will also end its mask mandate for schools and distribute more than 20 million Covid tests to districts across the state.

  • This week, Iceland lifted all COVID-19 travel restrictions for both vaccinated and unvaccinated travelers; Italy dropped its pre-entry testing requirement for vaccinated travelers; and Hawaii announced plans to lift self-quarantine rules for domestic travelers in late March.

 

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The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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