D/R DOWNLOAD 9.8

What’s Trending

01/ On Google

• “Canada LGBT Travel Advisory” trended 1,600%+ this week amid new laws in the United States that discriminate against the minority. The advisory warns travelers about the hostility towards members of the LGBTQ+ community and currently remains on the lowest level.

02/ With Media

• This week media were interested in fall family getaways, ski destinations, resorts and hotels with kids clubs, how traveling in a group can help with grief, and cruises with the most off-beat destinations.

• Skift welcomes new Editor-In-Chief Sarah Kopit, who was previously the Editor-in-Chief at the digital asset publication, The Block, and an experienced writer from Bloomberg News.

03/ In The Zeitgeist

• ‘The discussion of ‘third places’, or any social setting that's not home (the first place) or work (the second), has increased as people began to discuss what it's like to be lonely in a digital age.

• Amazon’s CEO has ordered workers to return to work in-office. This is the most recent employer to reinstate a strict policy requiring them to report to a physical office.

• In a new estimate by Goldman Sachs, 300 million jobs could be replaced by AI in the coming years. The industries impacted include medical, law, education, film, and more.

Industry Insights

• There’s been a rise in experiences that let kids act like adults within the travel space. Coined “kidaulting” these experiences include spaces with giant bathtubs filled with bubbles, pillow-fight rooms and more.

• Corendon Airlines is now offering an adult-only section for certain flights. The airline will divide sections with a wall and curtain in an effort to make traveling easier for those with and without children.

• Delta announced a new partnership with seven-time Super Bowl champion Tom Brady where the ex-athlete will work as a strategic advisor and will aid with "onboarding, cultural familiarity and immersion into the Delta organization.”

• Austria is offering people a year of free public transportation for those who get a tattoo of its local travel pass, the KlimaTicket. This effort comes from the country's ongoing push for more sustainable travel.

• Explora debuts a new 421-room ship aimed to elevate the ‘luxury cruise experience’, with menus designed to have three-month rotations, Rolex boutique, and upgraded suites.

• The Princess Juliana International Airport located in St. Maarten is officially opening its new departure terminal on November 1 of this year, a notable achievement for the airport that was largely destroyed by Hurricane Irma in 2017.

• Travel tour company Tourissimo is offering a seven-day cycling tour across the island of Sardinia, named one of the world's five "Blue Zones”, which are places where people supposedly live the longest. The topic of “Blue Zones” recently inspired a new documentary series on Netflix called ‘'Live to 100: Secrets of the Blue Zones.’

• Sober travel had transformed from an accommodation to a marketable experience thanks to shifting attitudes towards drinking and the desire to be fully immersed in the experience while on vacation.

• The CEO of Lufthansa worked several shifts as a flight attendant in an effort to gain insight and new perspectives of this company.

The Good

• Capri-Sun debuted a new campaign marketing their juice as ‘new noise canceling technology’, allowing parents to enjoy silence from their children as they drink the juice.

• E.L.F Cosmetics taps into nostalgia by placing Jersey Shore cast member, Snookie, as the spokesperson for their new Suntouchable! sunscreen collection, leveraging the stars infamous tanning days while on the show.

• Heinz collaborated with Lick paint to create a red paint in the Heinz ketchup red shade, making this ‘so random, it’s right’ partnership a hit with both devoted fanbases.

The Bad

• Air Canada is under fire for escorting two passengers off a plane after they refused to sit in vomit-soiled seats. The company has responded to the incident with an apology.