D/R DOWNLOAD 3.31

What’s Trending

01/ On Google

  • The term “California travel bans” trended 2,900+ this week, due to California potentially lifting their travel ban to states with anti-LGBTQ laws, replacing it with an advertisement campaign to promote inclusion and acceptance.

02/ With Media

  • USA Today writer Jenna Ryu is now Condé Nast Traveler and SELF’s new Lifestyle writer

  • This week journalists were interested in national parks after dark, sustainable travel, eco-friendly hotels, and craziest vacation activities.

03/ In The Zeitgeist

  • The season three filming location of the HBO series The White Lotus has been revealed to take place in Thailand, with the plotline surrounding death and Eastern religion and spirituality.

  • With the potential ban of TikTok, ByteDance has begun promoting a new social media app called Lemon8 that has been gaining popularity as an alternative to TikTok following concerns about the app’s privacy and security. 

  • Elon Musk, along with over 1000 others in technology, have signed an open letter encouraging a 6-month pause on further research into the development of AI due to the potential dangers present to society and humanity.

  • Announcing divorce on social media has seen a new trend of controlled and coordinated messages resembling celebrities, which is being speculated to be used to protect reputations.

  • Disney is opening a new residential community called Cotino located in Coachella Valley, California. They are offering a range of housing options including apartments, townhomes, and single family homes featuring a clubhouse, pool, and fitness center, as well as access to Disney’s transportation system.

  • Gov. Kathy Hochul, Mayor Eric Adams, and business, labor, and civic leaders have launched the “We ❤️ NYC” campaign designed to encourage residents and visitors to take pride in the city and get involved in local initiatives. 

  • Vogue Philippines featured indigenous Kalinga mambabatok (traditional tattooist), Apo Whang-Od, making her the oldest person to grace any cover of Vogue.

Industry Insights

  • The Tierra Magnifica resort in Costa Rica is offering guests who book a romantic getaway at the hotel and welcome a baby nine months later a free night’s stay and 50% off their first post-baby vacation.

  • Tour company Adventures Overland has launched the world’s longest bus journey that will travel through 22 European countries in 56 days. Passengers will follow the route pattern of one day of traveling and one day off to explore the capital cities and European landscapes.

  • As they age into their 40s, millennials are changing their travel habits from backpacking and budget travel to more luxury experiences while focusing on sustainable and ethical travel, driving change in the travel industry. 

  • The private aviation company Wheels Up partnered with Pantone Color Institute, developing a signature blue color for instant recognizability as it broadens its appeal beyond aviation by offering other luxury experiences and services.

  • MSC Cruises is expanding into the US market with the addition of new ships, ports, and onboard amenities with the introduction of a comedy club on one of its ships. The brand is hoping to combine European-style luxury with American-style entertainment. 

  • According to new research from CLIA, the global cruise ship capacity in 2025 could exceed pre-pandemic levels by up to 20% due to new ship deliveries and increased occupancy levels.

  • Margaritaville at Sea is offering a season pass for $899, allowing visitors to sail as many times as they want nonconsecutively to the Bahamas for the duration of 2023.

  • Visit Britain has launched an interactive game to test people’s knowledge of British accents as a part of their international campaign to promote American tourism in different regions of the UK.

Health-Related Updates

  • The Turks and Caicos Islands Government has just announced that it is dropping its COVID-19 vaccine requirement upon entry as of April 1st.

 

You might also like…

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
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