D/R DOWNLOAD 10.20

What’s Trending

01/ On Google

  • “Worldwide travel alert” trended +4,250% this week amid the ongoing crisis overseas.

02/ With Media

  • This week, media were interested in stories regarding where to go in 2024, Black Friday, Cyber Monday and holiday deals, the best NYE celebrations around the world, and best holiday travel advice.

  • Betches, a media platform targeted towards young women who recently debuted a travel column, was acquired by LBG, a U.K based media business who owns LADBible, for $54 million. The sale combines two digital media companies with similar backgrounds, but different demographics.

03/ In the Zeitgeist

  • Musician John Legend is launching a restaurant reviewing app named ‘Its Good’ that focuses on positive reviews, eliminates the star-rating system, and highlights celebrity recommendations. The invite-only app is currently in its beta stage, with a waitlist to join.

Industry Insights

  • Rental company Vrbo is giving away a private mountain cabin stay in Utah with a personal snowboarding lesson from Olympic gold medalist Shaun White.

  • The State department has advised Americans overseas to ‘exercise extreme caution’ as the crisis overseas continues.

  • The Biden administration has allowed Israelis to travel into the U.S. for 90 days without a visa, accelerating the timeline for those seeking to fee the war.

  • After entering the cruise market with Evrima, the Ritz-Carlton is seeking to add 10 ships to its fleet amid an increased demand in luxury cruising.

  • Black Tomato, a luxury travel adventure company, is launching elevated private ‘See You In The Moment’ experiences, which includes a gourmet meal inside Iceland’s Thrihnukagigur volcano crater and a gourmet meal inside Iceland's an expedition down the Apurimac River through the heart of Peru’s Sacred Valley.

  • The Atlanta Hawks and Hotels.com have partnered up to give guests attending the game exclusive discounts to nearby stays and travel experiences.

  • Stargazing is set to be the newest wellness trend, where travelers sit to admire the stars and immerse themselves into their surroundings and themselves, without technology.

  • United is implementing window-seat first boarding, a more efficient boarding process to its economy flyers this month.

  • Timeshare is making a comeback with younger generations, as they begin to embrace the system for its long-term benefits and its customization options.

  • Hurricane Norma is threatening to hit Mexico in the Cabo San Lucas area as a category 3 storm. Though it’s weakened as it approaches the coast, locals and travelers are advised to be alert and prepared.

  • Japan plans to combat over tourism through strengthening their public transportation and encouraging tourism to visit lesser known areas of the country.

  • Disney debuted a new Moana experience, Journey of Water to celebrate the 100th anniversary of the companies establishment.

The Good

  • To promote the sustainability of non-dairy milk, Oatly calls dairy companies to apply for a free space in multiple advertisements if they are willing to share their carbon footprint metrics alongside Oatly’s. The campaign is currently spread across magazines and billboards.

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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