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WHAT’S TRENDING
On Google:
COVID-19 vaccine is trending on Google after Biden announced that all adults will be eligible to receive the vaccine beginning April 19.
Avelo Airlines was trending with 50k+ searches after the new low-cost, California-based airline announced it would begin flying to 11 destinations from Burbank starting April 28.
On Social:
Since the beginning of the pandemic the viewership of Youtube’s ‘cab ride’ videos, which feature an uninterrupted rail journey, has increased.
Yahoo will be shutting down their question-and-answer service, Yahoo Answers, and people on Twitter are reflecting on the weirdest and funniest questions on the site.
Facebook is partnering with UNICEF and the World Health Organization to promote credible information about the COVID-19 vaccines through creating an “I got vaccinated” Instagram story sticker.
Tiktok introduced new auto captions to help users who are deaf or hard of hearing better enjoy and understand the context of the videos on its platform.
With Media:
Conde Nast revealed that it will hold a mix of 500 virtual, hybrid and in-person events in 2021.
Muck Rack released the State of Journalism 2021, a study of over 2,400 journalists reporting on questions ranging from the change in practice during COVID to their relationship with PR pros.
Consumer + Industry Insights:
During Easter weekend, the TSA recorded 1.5 million travelers which is the highest checkpoint traffic since the start of the pandemic.
As vaccines continue to roll out, American road trips are trending with travel levels surpassing those in 2019.
The travel bubble between New Zealand and Australia, which will allow quarantine-free travel, is set to begin April 18.
Black Tomato launched their new family travel program, “Take me on a story”, which utilizes immersive itineraries that correspond with different children’s stories like Alice in Wonderland and Aladdin.
Florida has filed a lawsuit against the U.S. government over the “unlawful” shutdown of the cruise industry and is demanding that cruise ships be reopened immediately
Notre Dame may take 15-20 years to restore after the fire that destroyed much of the landmark in April of 2019.
For the first time since the pandemic, Buckingham Palace, Windsor Castle and the Palace of Holyroodhouse are reopening to the public. Additionally, visitors to Buckingham Palace now have the opportunity to wander the gardens on their own time.
Located near Bryce Canyon National Park, Yonder Escalante is a 20 acre campground featuring vintage airstreams and modern A-frame cabins.
Mesa Verde National Park in Colorado has been named an official International Dark Sky Park, which recognizes the superior quality of its night skies and its sustainable approach to lighting.
Hotel Marcel in Connecticut is the first passive hotel design in the U.S., generating 100% of its own electricity, heat and hot water.
The Speed Art Museum in Louisville, Kentucky is honoring Breonna Taylor and raising awareness about gun violence and police brutality in its new exhibit, “Promise, Witness, Remembrance”.
As a cold spell continues across France, farmers who are worried about their crops are placing crop candles amidst their vineyards to ward off the cold.
Virgin Galactic revealed its third space plane model, the SpaceShip III, designed to take travelers on suborbital flights into space.
Expedia Group launched an online COVID-19 information search for 7 travel brands including Ebookers, Expedia, Hotels.com, Orbitz, Travelocity, Vrbo and Wotif.
In Japan, Microsoft experimented with a 4 day work week as a part of their “Work-Life Choice Challenge” and saw a 40% increase in productivity.
Yosemite National Park will implement a reservation system to limit capacity this summer, reverting to a protocol the park used to manage crowds throughout the COVID-19 pandemic.
Best Practices:
The Good:
As a part of its “The Beer Utah Swears By” campaign, Budweiser is inviting people to enter its “Sip, Swear and Ski” sweepstakes to let out their built up frustrations of the pandemic on top of the Utah mountains.
Three luxury resorts in Maui are teaming up with the Maui Humane Society for their Wags to Riches event to give top fundraising dogs and their owner a luxury night at the hotel.
Yelp launched a new “Asian-owned” category on its platform in partnership with Gold House to help customers find and support AAIP businesses.
For Sexual Assault Awareness Month, Tiktok is partnering with RAINN to create educational content and resources for survivors of sexual assault as apart of this years theme, “We Can Build Safe Online Spaces”.
The Bad:
Amazon is being criticized for gaslighting its workers and Twitter in what is known as #peegate, after their response to Representative Pocan’s tweet regarding the company's working conditions.
Jeni’s Splendid Ice Creams is facing backlash on social media from consumers after the release of its Dolly Parton ice cream collab crashed its website. The brand downplayed the situation and continued to promote the collaboration on social media instead of apologizing and addressing peoples’ concerns.