D/R DOWNLOAD 6.7
What’s Trending
01/ On Google
“Overseas adventure travel” trended +70% this past week, indicating a rise in not only adventure travel, which has risen as a trend throughout 2024, but exploring beyond domestic destinations.
02/ With Media
This week media were interested in frugal travel expert advice, the most sustainable countries and experiences, exciting openings for the summer season, the best 4th of July festivals, and more.
03/ In the Zeitgeist
Several companies are giving employees travel stipends, in response to a Harris Poll Survey where 48% of U.S. workers stated they prefer more PTO over a higher salary. The stipends include covering flight and hotel expenses, allowing workers to explore the world.
GetYourGuide and On Location Tours are searching for Swifties to help lead Taylor Swift walking tours in New York City. Because so much of Swift’s music refers to her love for the city, they aim to create an experience that allows fans to experience New York City as Taylor does.
Industry Insights
Traveling this summer will become more expensive with added fees from countries like Bali, Amsterdam, Paris, Barcelona, Venice, and more for hotel stays and visits. Other countries like Milan and Ibiza are limiting public consumption of alcohol.
After three years of continuous travel, the revenge travel trend may be on its way out, with many countries starting anti-tourism movements due to the overwhelming amount of tourists.
Spanish restaurants have dominated this year's best restaurants list, with 6 eateries topping the top 50 list.
A new travel trend has appeared – converting prisons into luxurious hotels. These new projects around the world offer a lot of heritage and fascinating backstories.
Montage Big Sky recently announced their newest exclusive experience – digging for dinosaurs. The 8-hour excursion includes a dig in the Wicken’s Ranch site, facts about the prehistoric life in the area, and a helicopter ride over Montana.
Liz Lambert, owner of the El Cosmico property, is breaking ground on the first 3D-printed hotel in the world. Revolutionizing the hotel industry, the 3D-printed additions, known as “Sunday Homes,” will be connected, creating an innovative communal aesthetic.
Hilton announced that it is set to double its lifestyle portfolio to 700 hotels within the next four years.
Audrey Gelman, founder of female coworking space The Wing is opening The Six Bells Hotel, an 11-room inn in Rosendale, New York. Modeling after her store, this unique inn will be “a storybook you can sleep in.”
Marriott announced their new hotel brand, Project Mid-T, aimed at family and business travelers. The brand will offer modern guest rooms, business-friendly lounges, and simpler fees.
American Airlines flight attendants are preparing for a potential strike as recent contract negotiations with the airline came up short, which could disrupt summer travel.
According to IATA's latest estimate, sustainable aviation fuel (SAF) production will triple this year, reaching approximately 500 million gallons. However, for the industry to achieve its goal of net-zero emissions by 2050, SAF production must increase 1,000-fold.
The Good
Hard Rock International is honoring Pride Month with its annual "LOVE OUT LOUD" campaign this June, featuring themed celebratory events and special offerings at Hard Rock Hotels, casinos, cafés and Rock Shops around the globe.
The Bad
Spotify has received backlash on social media for raising monthly subscription prices for a second time this year without paying artists more. The subscription will increase from $1 to $11.99 and will go into effect next month.
