U by Uniworld:
Swiping Right on a New Brand
category: Partnerships
Partnering with
The League Dating App
During its inaugural season as the first-ever ‘millennial’ river cruise, U by Uniworld sought to find innovative new spaces to market a travel experience traditionally geared towards an older audience. D/R created and secured a multi- channel partnership with the elite dating app, The League featuring social promotion, in-person events in three major US cities and a giveaway, all culminating in a ‘singles’ only chartered cruise, bookable via the app.